one of the issues, newtown connecticut and the news cycle that went on there. people started rethinking do i really want to be in a shopping mall right now? do i want to be spending money? i do want to be shopping? it really colored the tone. you are right, typically it works just the opposite. >> people reassessing a lot of their value systems. you and i talked about that earlier. let's consider maybe the flip side. is there a silver lining in any of this for consumers? >> well, obviously black friday now not what it was. but i have got to tell you that the discounts we're going to see after christmas this year are going to be dramatic. >> will they pay us to take it away? >> almost. we're seeing 75%. not unusual at all to get 75% discounts. here are the companies that we are seeing already saying big sales to come. best buy, wal-mart, target, toys r us. across the board you are seeing heavy discounting. bad news for retailers because this is where they make their money in the year. for consumers, maybe consumers who were on a budget this year, this is an oppo